What changed in Google Shopping, Merchant Center, product search and the platforms, and what a shop should do about it.
The week’s ecommerce search news, five to eight items, each traced to the original announcement, with a line on what it means for a shop and what, if anything, to do about it.
One finding a week. A test, a pattern in the results, a number from the source data. Labelled Documented when Google’s guidance backs it, Observed when seen but not measured.
One figure worth keeping, with a link to its source and a line on what it actually counts, so it can go straight into a deck or a meeting without a search first.
SEO Manager with fifteen years in search, working on ecommerce sites day to day. Publishes original SEO research from primary data, including the results that went nowhere. Revenue before rankings, data before opinion. The notes are his own.